According to Larby Amirouche it is understandable that initially, an SEO professional does not know coding but he added that through time, coding it is an essential task to understand.
The Internet nowadays is a large pool of endless information about anything and everything. As an entrepreneur, Larby Amirouche aims to continue to stand out among the huge market.
One of the most effective ways to boost a business’s online presence is through an effective search engine optimization (SEO) strategy. However, this is a long process to execute.
If you want faster yet still quality results you have to learn how to program.
It is recommended that SEOs learn various languages and technologies and technology stacks across the web today.
As the SEO specialist you are tasked to create the recommendations while the developers are the ones who will be executing these suggestions.
Therefore, for better understanding and executing you need to understand your developer’s mindset, their pain points, what their job is like. You will effectively do this if you are able to speak their language.
Understand that you don’t have to know everything developers know, but you should have a good grasp of what developers do so your recommendations are more likely to be executed as a result.
What are the Advantages of Learning How to Code for SEO Professionals?
1. Improved Developer Relations
Of course, your relationship and communication with your developer will be better when you learn programming and their languages.
It is already stated that SEOs and developers are constantly working with each other to implement better SEO recommendations.
The execution will be more smooth and accurate as you as an SEO can understand why they are making certain decisions. how they think is really pivotal to working with them better.
2. Become a Better Technical SEO
Learning how to program and how to code can improve your skills as an SEO.
You become better on what you do when you finally understand the construction of websites and how they operate.
Moreover, it can also help you to automate some tasks. Just like any other professionals, even SEOs sometimes do very repetitive tasks.
One great solution to this is to be able to cut down on the time spent to do those repetitive tasks. And through programming it’s possible.
When you finally learn to automate some tasks, you can have more time to focus on the things that are more important and can better improve your SEO efforts.
3. Leveling Up your Data Analysis
Another benefit of learning how to code and program is allowing you to cater more data. We all know that the ever reliable MS Excel has its own limitations so why not seek for alternatives.
If you often work with hundreds of millions of rows of data, utilizing a program language like R or Python is a really good way of handling huge amounts of data.
If you can accommodate larger data, you can come up with a more comprehensive and better analysis for your site.
4. APIs Will Open Up for You
You can be more efficient in collecting several data by learning scripting languages. Through this skill you can access APIs (Application Programming Interfaces) and collect all of that data in one place.
Most SEO tools, such as Majestic and SEMRush, offer APIs. With your programming knowledge you can combine the data from two or more tools and create great reports that can be a huge benefit for your SEO efforts.
Due to the advancement of technology across the world some countries allow the future generation to learn programming as early as elementary school.
So if you are already a professional now, by learning how to program you can leverage among other younger SEOs out there who have more experience in coding and programming.
By this time, you are not even required to learn the in-depth programming concepts and tactics. However, it is recommended that you at least understand the basic concepts and logic behind programming.
Moreover, programming is another way to exercise your analytical and structured thinking skills, also your knowledge on planning and workflow.
However, learning how to code is not for those who want instant skills. It is not a simple concept that you can just grab a book, read, and then you can learn. Learning how to code takes a lot of practice.
As you practice and get better on it, you can really stand out in your company, among your colleagues and within your industry.
Knowledge in coding is a strong advantage as an SEO professional. This instantly set you apart from your competition.
Larby Amirouche On Coding Languages All SEO’s Should Know
After learning the advantages of learning how to code, here are just a few of the popular coding languages that are often used by developers. This is also the languages that are recommended for you to learn.
C++ is an extension of ‘C’.
However, you need to remember that it will be difficult to understand the language elements used in programming concepts unless you build a solid foundation in ‘C’. You already have a good grasp of ‘C’, you can learn any programming language much easily.
After learning this basic programming language, you can now move on to learning some elements that are unique to ‘C++’ such as object oriented programming, classes, data abstraction and inheritance.
It is used for Google Analytics Tracking Code and Google Tag Manager.
This programming language is one of the most widely used server side languages in the world and it is a valuable help to your day to day SEO tasks.
PHP can be integrated in HTML code and it can assist you in accessing a wide range of databases, help you authenticate users to restrict access to certain parts of the site, encrypt data, and auto-generate files.
PHP has so much more to offer but these are just a few.
Python is the language used for Google App Engine, and this lets you run web applications on Google’s infrastructure.
Others say that Python is one of the programming languages that is really easy to learn and it can be used either as a scripting language or as an object oriented language.
jQuery and JSON
Both jQuery and JSON will enable you to speed up your SEO and analytics day to day work.
Whether you are an SEO specialist or the actual owner of the business like Larby Amirouche, learning how to code is great additional knowledge and skill.
In this technology-driven industry, there are still a lot of professionals who are not equipped and skilled enough to code. For Larby Amirouche, it is ideally to take that advantage for better opportunities within the industry.